Google Releases New Search Quality Rating Guidelines

It is not often that Google releases the details of their human rating guidelines. However, Google has made significant changes to their approach to assess the quality of the search results and release their latest update late November. The changes puts great emphasis...
Increase Visitor Engagement with 7 Website Updates

Increase Visitor Engagement with 7 Website Updates

One search engine rankings factor that we pay close attention to here at CaveMedia is “Time on Site” or TOS also referred to as “Dwell Time”. How long does a user stay on your website? Time on Site is closely related to how well the website...
Boost Search Engine Marketing with SEO & PPC

Boost Search Engine Marketing with SEO & PPC

The objectives of search engine marketing (SEM) include… increase website traffic, increase lead generation and generate brand awareness. Search engine marketing aims to capitalize on search engine users who are actively searching for a solution to a problem or...