There are hundreds if not thousands of tools, services and resources that can help you with your internet marketing needs. Below is a shortlist of tools we recommend for various purposes.
For immediate traffic to your website consider Google Adwords and Yahoo Bing Network. You can bid to appear on search result pages when your keywords are entered in a search query. You only pay when a user clicks on your ad. Thus the name Pay-per-click advertising.
If you sell anything online, you need an email marketing system that helps you sort customers from prospects. Aweber is the only program we know that manages your list automatically.
Search engine optimization is a rather simple concept that takes analysis and consistent effort to execute. Most SEO companies use tools to gather the necessary data to create a strategic seo plan of action. These are some of the tools we use that we find useful
SEOmoz offers an array of tool that helps you analyze your competition and provides actionable recommendations to get high rankings. Take a look at this Free Trial Offer right now. We highly recommend this tool.
One of the most important signals Google looks at when ranking your site are links to your website. Ahrefs is a tool specifically to analyze your competition inbound links and find quality links that will help your site rank at the top of the search engines.
Heat maps are a great way to identify your winning pages and discard your low performing ones. There are several good option out there like Optimizely, Visual Website Optimizer, Clicktale and CrazyEgg to name a few.
Call tracking plays an important roll in determining where and which marketing efforts are producing results. A simple, yet very useful call forwarding and tracking service I use is CallRail.