Leverage Content to Drive Traffic and Sales
Inbound marketing is a strategy that uses content as the primary hook to position your company as an authority in a given topic. By providing valuable content that answers questions most relevant to your ideal prospects, you can build trust and improve your visibility online. This method distributes the content through blogs, videos, e-books, SEO, newsletters, webinars, social media, PR, etc. to drive traffic to your website.
Inbound marketing focuses on making your content easy to find online. On the flip side is outbound marketing (traditional marketing) which focuses on finding customers through what I call interruption advertising. The outlets used are often poorly targeted and seek to entice or lure customers into buying products they are not actively seeking. Outbound marketing efforts include the use of telemarketing, print advertising, TV advertising, direct mail an so on.
Traditional advertising methods can be effective but require large budgets to test. On the other hand, inbound marketing offers a more affordable option. People go to the internet first to find a products and services they want to buy because it’s easy, convenient and they can find and read about other consumers’ experiences to validate their decision. They can do all the research necessary, compare option and often purchase it online. Consumers are no longer tied to a brick and mortar store or office hours. This has significantly changed the face of advertising and marketing.
Advantages of Inbound Marketing
Inbound marketing has several advantages. One of the most important is the fact that it is non-intrusive. For example:
- Posting product/service information on video content sites. The user finds it during a search or posted on a blog and clicks to watch the video instead of being forced to watch a television commercial during their favorite show
- Offer subscriptions to your blog or newsletter rather than buying display ads in print publications
- Create content and tools people want that results in customers calling to purchase or for additional information
The reality is that no business can thrive by relying on expensive traditional marketing. In today’s market environment every marketing plan should include an inbound marketing segment.
If you are interested in finding out how inbound marketing can work for your business, give me a call at (760) 775-1220 or email me TODAY!. Inbound marketing will benefit just about every business.