Google’s New Search Quality Rating Guidelines
It is not often that Google releases the details of their human rating guidelines. However, Google has made significant changes to their approach to assess the quality of the search results and release their latest update early December. The changes puts great...Boost Aesthetic Marketing with SEO & PPC
The objectives of search engine marketing (SEM) include… increase website traffic, increase lead generation and generate brand awareness. Search engine marketing aims to capitalize on search engine users who are actively searching for a solution to a problem or...7 Website Updates to Increase Engagement
One search engine rankings factor that we pay close attention to here at CaveMedia is “Time on Site” or TOS also referred to as “Dwell Time”. How long does a user stay on your website? Time on Site is closely related to how well the website performs it’s objectives, which may be