Social media marketing entails posting useful and/or entertaining content on social networks such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and others to promote your practice, yourself, treatments, and products.
Aesthetic practitioners accross the U.S. post a wide range of different types of content including:
- Before and afters pictures and videos
- Video testimonials
- Special offers and sales
- Staff and office pics
- Inspirational quotes
- Links to articles of interest
- Live treatment videos
- etc., etc.
However, do these sociail media posts really make you money?
The sad truth is… the big social media networks like Facebook and Instagram only show your post to a small number of followers.
And that number seems to get smaller if those followers don’t engage with your posts.
This is precisely why advertising is key to a consistent circulation of your information.
How To Get the Highest Return for Your Social Media Marketing Buck
Whether you want to increase product sales, email subscribers, appointments or brand recognition, it is imperative to put together a well thought out plan.
Start with a strategy
Every message (video, product info, irresistible offer, before and after, etc.) you post must be crafted in a way to subtly invite prospects to do something. It is not enough to post pictures just to stay in touch. i.e. Like, share, add a comment, call or click the link are some of the actions every post should include.
Track your results
The only way to ensure your social media efforts are profitable is to track how many prospects become clients directly associated with your campaigns. Marketing pixels and a call tracking service are great ways to stay on top of the numbers.
And by the way, don’t fall into the trap of wasting your time posting other people’s jokes, articles or funny pictures! Keep you content original and consistent so that your followers can immediately identify your posts as the scroll through their news feeds.
What Are the Benefits of Going Social
As with any advertising medium, there are pros and cons to advertising on social media.
The pros include the ability to reach highly targeted audiences and lower advertising costs compared to TV, radio, and print.
You can even advertisde to audiences that have similar interests to your existing followers.
As a business owner you have much more control over the message you send out. It’s important however, that your message be clear, direct and well-positioned for your audience.
Social media marketing is about engaging followers or fans with what you have to say or offer. By hooking the right core group of highly engaged individuals on any given social network, you can reach exponencially more prospects with your message!
The cons are having to comply with ever changing advertising rules from each network and the time consuming nature of being social (interacting with followers).
The intrinsic benefits however are numerous. Social media allows you to:
- Become an authority in your specialty over time
- Develop a following of potential clients
- Improve search engine rankings of your website
- Maintain visibility of your products, treatments and brand
If you are looking to implement a social media strategy on your own, do yourself a favor… do your research to find out what has worked for other practices.
Social Media Marketing Approach
A strategic approach to social media requires figuring out what messages draw engagement and selecting the right audience to show those messages through advertising.
Different messages must be crafted depending on whether you want to raise awareness of your treatments or brand, present an offer, or request to take an action such as signing up to an email list or RSVP to an event.
Using social media marketing to promote your practice should be direct, effective and profitable regardless if you are selling a product, offering a treatment or promoting an event.
And keep in mind that each objective requires a different approach.
About Our Approach
We implement social media strategies to drive targeted traffic to high value irresistible offers that showcase you and your practice as an authority. We use a proven methodology that reduces no-shows dramatically and entice high-value ideal clients to schedule an appointment.
For detailed marketing stategy information please visit www.nonsurgicallifts.com/video