Social media marketing entails posting useful or entertaining content on social networks such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and others to promote your practice, yourself, treatments, and/or your products.

Aesthetic practitioners accross the U.S. post a wide range of different types of content including:

  • Before and afters pictures and videos
  • Video testimonials
  • Special offers and sales
  • Staff and office pics
  • Inspirational quotes
  • Links to articles of interest
  • Live treatment videos
  • Memes
  • etc., etc.

However, do these sociail media posts really make you money?

The sad truth is… the big social media networks like Facebook and Instagram only show your post to a small number of followers. And that number seems to get smaller every year.

There are many factors that contribute to a more viral effect which is why advertising is key to a consistent circulation of your information.

How To Get the Highest Return for Your Social Media Marketing Buck

Whether you want to increase product sales, email subscribers, appointments or brand recognition, it is imperative to put together a well thought out plan that can reach those objectives.

Start with a strategy! Every message or content you put out must be crafted to subtly invite prospects to do something. It is not enough to post pictures just to stay in touch.

Track your results! The only way to ensure your social media efforts are profitable is to track how many prospects become clients directly associated with your campaigns. Marketing pixels and call tracking a service are great ways to stay on top of the numbers.

And by the way, don’t fall into the trap of wasting your time posting other people’s jokes, articles or funny pictures! There’s no evidence that these types of post convert followers into paying clients.

What Are the Benefits of Going Social

As with any advertising medium, there are pros and cons to advertising on social media. The pros include the ability to reach highly targeted audiences and lower costs compared to other advertising mediums. The cons are having to comply with advertising rules and organic views are diminishing.

The intrinsic benefits however are numerous. Social media allows you to:

  • Become an authority in your niche over time
  • Develop a following based on sharing and engagement
  • Target your audience based on their interests
  • Improve search engine rankings of your website
  • Ongoing buzz of your product, service or brand to a targeted market

The cost for social media marketing is low compared to traditional marketing mediums such as billboards, print, radio, and TV. You can target a more targeted audience too.

As a business owner you have much more control over the message you send out. It’s important however, that your message be clear, direct and well-positioned for your audience.

Social media marketing is about engaging followers or fans with what you have to say or offer. By hooking the right core group of highly engaged individuals on any given social network, you can reach exponencially more prospects with your message!

If you are looking to implement a social media strategy on your own, do yourself a favor… do your research to find out what has worked for other practices.

Social Media Marketing Approach

A strategic approach to social media requires figuring out what messages draw engagement and selecting the right audience to show those messages through advertising.

Different messages must be crafted depending on whether you want to raise awareness of your treatments and brand, present an offer, or request to take an action such as signing up to an email list or RSVP to an event.

Using social media marketing to market your practice should be direct, effective and profitable regardless if you are selling a product, offering a treatment or promoting an event.

And keep in mind that each objective requires a different approach.

About Our Approach

We implement social media strategies to drive targeted traffic to high value offers that showcase you and your practice as an authority. We use a proven methodology that reduces no-shows dramatically and entice high-value ideal clients to schedule an appointment.