What is Search Engine Marketing?

Search Engine MarketingSearch engine marketing is also referred to as SEM for short. The objective of SEM is to maximize the amount of traffic to your website from search engines. Because 95.6% of all searchesĀ¹ in the United States (source) are generated through the Big Three: Google, Yahoo and Bing, it only makes sense that we concentrate our efforts there.

Search engine marketing is a strategy that encompasses search engine optimization (or SEO) and pay per click advertising (PPC) and social media marketing. While SEO focuses in gaining high rankings in the organic listings of the search engine result pages, SEM also includes pay per click advertising. The paid listings appear above and to the side of the generic listings.

The advantage PPC advertising offers over SEO is that placement near the top of the search results is guaranteed… at a cost. Using PPC advertising as part of your SEM strategy allows you to start driving traffic immediately to your website, direct traffic to specific high converting pages on your website as well as uncover profitable keywords over time. You can then use this insight to fine tune your SEO strategy.

Of course, there is more to it than directing traffic to your website. We also offer lead generation, follow-up automation and conversion rate optimization services to maximize your profitability.