What is Search Engine Marketing

Search engine marketing is a strategy designed to increase the visibility of your individual web pages on search engines like Google, Bing, and Yahoo. It is also referred to as SEM for short.

In other words, search engine marketing makes it possible for anyone searching for your treatment or product to find your website or at least, to show your location information in the map section.

Sample Google Page

The objective of SEM is to increase the amount of targeted traffic to your web pages from search engines like Google, Bing and Yahoo.

So here is where it might get a little tricky…

What is targeted traffic and what do you do with it?

Because over 85% of all searchesĀ¹ in the United States (source) are generated through Google, it only makes sense that we concentrate our efforts there.

Search engine marketing is a strategy that includes search engine optimization (or SEO) and pay per click advertising (PPC).

SEO focuses in gaining top rankings on the organic listings displayed on search engine result pages for specific keywords searched.

PPC are the paid listings that appear above the organic listings on search result pages.

The advantage PPC advertising offers over SEO is that placement near the top of the search results is guaranteed… at a cost.

PPC advertising allows you to start driving traffic immediately to specific landing pages.

A landing page is a page created for the purpose of:

  • collecting user information, such as in an email list
  • selling gift cards, products or treatment packages
  • take an action like booking and appointment

You can then use this insight to fine tune your SEO strategy.

Of course, there is more to it than directing traffic to your website. We also offer lead generation, follow-up automation and conversion rate optimization services to maximize your profitability.