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Getting new and repeat clients is the lifeblood of any aesthetic practice. Yet most practices don’t have a strategy to get a consistent flow of clients.
Much less a consistent flow of IDEAL CLIENTS!
Why is that?
Well, it could be because doctors and practitioners are not taught how to execute effective marketing plans.
If you are one of those practitioners who DOES understand the importance of marketing, you are probably bombared with emails and phone calls on how to do so:
- Directory advertising – RealSelf, WebMD, Top Doctors, etc.
- Social media marketing – Facebook, Instagram, LinkedIn, Pinterest, TikTok, etc.
- Video – Youtube
- Content marketing
- Educational webinars
- PR mentions – Allure, Shape, NewBeauty, etc.
- Radio – talk radio, Spotify, Sirius, Pandora, etc.
- TV apps – Hulu, Sling, Tubi, etc.
Not to mention the overabundance of marketing opportunities offline:
- Open houses
- Event sponsorships
- Print – Postcards, coop mailers, magazine advertising, in-office posters
- Reward programs
- Traditional radio
- TV – Cable
… just to name a few.
But no matter what you do to advertise or promote your practice, there are 3 things you can do to guarantee that a greater number of prospects who visit your website, book an appointment.
#1 Seeing Is Believing
We are visual beings. So it is no surprise that the #1 page visited on your aesthetic websites is the before and after gallery page.
For this reason alone, you must have a strategy to get before and after pictures from happy clients for ALL treatments.
Also keep in mind that in many cases (i.e. injectables) visitors to your website don’t really know what to look for in your before and after pictures, so a descriptive caption on every set of pictures is an opportunity to clearly showcase what you can do for them.
So how do you get clients to come back? Include a complimentary service in your price, such as a laser treatment or give away samples of your product line.
The bottom line is…
You must add as many before and after pictures onto your website to showcase your expertise. Help potential clients find at least one client they can identify with to improve your chances of getting the appointment.
#2 Recommendations Are Powerful
You can toot your horn all you want… and you should… but reviews and testimonials are much for effective and convincing than any self-promoting message.
If you do a great job and your patient is happy with his or her results… ask for a review!
It’s that simple.
You can do this automatically by text message or email. And always include a link (or several) as to where to post the review.
The most common places are Google Reviews, Facebook, and Yelp because clients may already use those platforms. But you can also have them post on your medical listing at RealSelf or others like it.
Think about it, reviews with high ratings are the social proof that make it easy for potential clients to TRUST YOU over your competition.
The difference between a practice that has 104 reviews and one that has 6 is that one consistently asks for them, while the other waits to get them.
#3 Connect with Prospects Who Show Interests
As you know, only a small percentage of people who visit your website, call to schedule an appointment right away or submit an appointment request online.
That is in spite the fact they visited the website precisely to find out more about your treatment or procedure!
The reason for this annomaly, is that most websites are design to simply provide information rather than persuade visitors to take action.
Sometimes, the prospect is not ready.
So it is your job to persuade visitors to your website to give you their contact information. At the very least their name and email address.
It would be a shame if they were not able to find you again or even worse, find a different provider to get treatment when they are ready.
So no matter how you drive traffic to your website, make it a priority to offer visitors an incentive, “something” in return for their contact information.
Then you can stay in touch with them. By implementing this strategy, it becomes a matter of time before your prospects call for an appointment.
Of course, there are many other things you can do to make the phone ring off the hook such as irresistible offers and copywriting.
The beauty, however, of implementing the above 3 action-steps is that you can use them in ANY marketing effort you execute to showcase your expertise and build trust while building a list of potential clients that you can reach at little cost.
About Our Approach
We implement marketing strategies to drive targeted traffic to high value irresistible offers that showcase you and your practice as an authority. We use a proven methodology that reduces no-shows dramatically and entice high-value ideal clients to schedule an appointment.
For detailed marketing stategy information please visit www.nonsurgicallifts.com/video